First of all, to give you some context, you should be aware of some problems you should avoid in order to carry out your international digital expansion:
Problem 1. Imagine a user living in the UK searches for 'sneakers' on google.co.uk . They will see "sneakers" along with the .com URL . This might seem like latest mailing database a correct result, but it will be less relevant than an equivalent .co.uk URL , or one better suited to users in the UK. Therefore, the problem arises when a URL, even though it adapts to the user's language, is ignored by the search results. For example:
Hreflang Problem
Problem 2. Another problematic situation can arise when search results display two very similar (almost identical) URLs for the same website. This can confuse users, as one of the two will be more relevant than the other.
Problem 3. Another problem can arise when a new language or regional variant is differentiated on a website and search engines completely ignore the new URL, as they do not detect it.
